Sneakers Unboxed at the Design Museum_

On June 4, 2021

Featured in:

Now museums are opening up here’s something that will intrigue kids from the sporty types to the fashionistas.  Step up and discover the footwear phenomenon that has challenged performance design, inspired subcultures and shaken the world of fashion.


With our Tokyo Olympics coding camps coming up this Summer, it seems the time is right to investigate what the cool kids have on their feet. Sneakers Unboxed:Studio to Street at the Design Museum in London takes a look at how the humble sneaker has evolved form sport shoe to high fashion.


From trainers originally designed for specific athletic activities like the Converse Chuck Taylor All Star, the Puma Disc, and Nike Air Zoom Alphafly Next%, discover how sneakers such as the Reebok InstaPump Fury, the Vans Half Cab and the Asics Gel Lyte III have become cultural symbols of our times.


Take a journey through the design process behind some of the most technically inventive shoes of today with the Adidas FutureCraft.Strung shoe-making robot designed by Kram/Weisshaar, Satoshi, a brand using blockchain certification and the world’s first biologically active shoes developed by MIT Design Lab and Biorealize for Puma.


There’s also an online event called Women in Sneakers that sounds like a good discussion. Challenging the perception of sneaker culture as a boy’s club, the panel share their experiences of participating in the industry both as creatives and as sneakerheads and provide insight into the many entry pathways.


With the combination of technology, design, fashion and sustainability it’s right up our street - and several members of the Cypher team have already booked their tickets. If you’re in London book soon as it’s selling out fast.